The majority of medical information available is seriously flawed — and thus, misleading. This is true of even the most popular and reputable sources such as leading medical journals and other medical information sources.

This matters to you because both your customers and your competitors are becoming increasingly sophisticated about evaluating research studies for validity and clinical usefulness – and they are becoming increasingly skeptical. For such customers, the old ways of conducting business no longer work.

For example:

• They know that less than ten percent of the published medical literature is valid and clinically useful.
• They know that using phrases containing “the best evidence” are frequently used to create convincing arguments where — in fact — the evidence is flawed.
• They are alert to biased design choices such as choosing a lower dose of a competitor’s product for comparison.

You want to be in sync with your customers. If they are using EBM to evaluate the science on your products, shouldn't you know EBM too?

And EBM-savvy competitors may know things about your product that even you don’t know, which, without EBM expertise, you cannot effectively address.

You want to understand the evidence around your competitors’ products. Expertise in EBM will help you identify opportunities that you might otherwise be missing in their research as well as yours.

You want to ensure that —

• You understand your customers’ needs and interests.
• That you build solid relationships with your customers.
• Your researchers are designing, conducting and reporting their studies in a way increases the likelihood that they will pass an evidence-based medicine screen.
• Your staff understand the strengths and weakness in the scientific evidence for both your products and your competitors products ? especially in a way that is going to be understood by your customers.
• Your staff have the ability to communicate fluently and confidently with your customers about evidence-based medicine and the strength of the evidence regarding your products and your competitor’s products.
• You are providing information to customers in ways that they value.
• Your customers place their trust in you.

The basics of evidence-based medicine (EBM) — literature searching, threats to validity, evidence grading and interpreting results — should be a core competency for anyone working in medical decision-making — as are you and your staff.

Why You Want to Work with Delfini

• We understand what your EBM-sophisticated customers are looking for.
• We understand the challenges of your less EBM-sophisticated customers and how to best bring them to an understanding of critical issues in science.
• Our work is of the highest quality.
• We have deep expertise working with Pharmacy & Therapeutics and Medical Technology Assessment Committees.
• We have deep expertise evaluating the medical literature, creating clinical content and decision-support, developing clinical guidelines and performance measures and implementing clinical practice change.
• We have an outstanding reputation for credibility with your customers based on an approach which is objective, rigorous, transparent, patient-centered and honestly communicated.
• Our reports are carefully crafted to present fair and balanced information, to be useful and usable and to be trusted.
• We’ve received accolades as trainers, evidence reviewers and content developers: hallmarks of our work include simplification, understandability and ease of application.

Reference letters from account managers »

What We Can Do For You

Delfini Services for Industry
• Training in evidence- and value-based concepts, methods, processes and skills including critical appraisal of the medical literature
• Scientific reviews of medical technologies including monograph services for drugs, devices and procedures
• Evidence-based medical information content development and packaging
• Clinical practice guideline & clinical recommendation development: process help, training and content development
• Research design & reporting advisements
• Clinical improvement solutions including performance measurement help
• Quality improvement project management, facilitation and training
• Consulting as needed

• Staff Training: By receiving training, you and your staff can improve your credibility with your customers by improving your understanding of the science upon which medical decisions are made. Such training can importantly improve your ability to communicate knowledgably with your customers. This includes training and advising your scientific staff to help achieve better design, conduct and reporting of studies in ways that increase the likelihood of passing an EBM critical appraisal. This also includes training you and your staff to communicate effectively on evidence-based medicine issues.
• Product Reviews: We can help you and your staff better understand the strengths and weaknesses of your product and your competitors’ products from an evidence-based medicine – and objective – point of view.
• Content Development: We specialize in the creation of evidence-based products and tools, such as our popular messaging scripts, clinical guidelines and point of-care decision aids.
• Customer Support: We have extensive experience in clinical practice change and can provide support to facilitate clinical improvement projects.
• Customer Training Programs: We have many offerings, and we customize our training programs to fit your customers’ needs. We have many audiences including medical leaders, physicians, pharmacists, P&T and medical technology committee and staffs, and more. These programs improve relationships with customers and improve access.

  Customer Training Program Testimonials from Industry Staff

  • “Your programs are highly effective and valuable for access and building outstanding goodwill with key customers.”
  • “Programs like these are vitally important for nurturing and expanding fruitful relationships with customers.”
  • “No one would talk to us before!”
  • “This customer has never worked with us. Now we are working with them as a partner.”
  • “You can’t believe how much you’ve done for our company’s credibility!”
  • “At my last company, we begged for non-branded programs. You can’t believe how helpful this is to us.”
  • “Your programs are awesome!”

You can expect these outcomes:

• Improved relationships with customers
• Improved access
• Improved job satisfaction and performance for staff
• Improved reputation and marketing

Delfini has garnered a tremendous number of testimonials speaking to the effectiveness and practicality of our approach, the high quality of our work and to our ability to engage and entertain, while instructing. Delfini is also highly regarded as providing high quality, trustable medical information including scientific technology reviews for drugs, devices and procedures.

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